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Talent2

DISCOVERY

We discovered that the workplace isn’t working.
That the blue-collar factory has become the white-collar factory, leaving employees not engaged at work.

We discovered that Talent2 are in the rejection business – that for every role that’s filled there are 50 people who didn’t get the job
– and that their brand lives and dies in the moment of rejection.

BRAND STRATEGY

BRAND ON THE INSIDE:

Talent2 are in the people business. Their Brand Essence, and internal way of being and acting every day, is “People First”. Everything that they do as an organisation is about putting people first.

BRAND ON THE OUTSIDE:

Talent2 is about people to the power of 2. We’re about people who are not just content, but inspired. Not just satisfied, but happy. Not just present, but flourishing.

BRANDING ACTIVITY

– Brand Strategy
– Brand Architecture
– Brand Identity
– Logo Design
– Visual Guidelines
– Web Design
– Corporate Storytelling
– Recruitment Advertising
– Annual Report

RESULT

Talent2 successfully sold to the global Allegis Group in 2013.