Brandcraft

Platinum Asset Management

THE ART OF INVESTMENT

Platinum’s brand communications provide insights to the thinking investor. They consistently challenge conventional wisdom and eschew the herd mentality. Their advertising is enhanced by the work of contemporary artists commissioned from all around the globe – which is in keeping with Platinum’s international investment outlook.

The unorthodox nature of Platinum’s communications has assisted it to build a loyal tribe of investors, contributed to an enormous growth in funds under management over the years (currently over $25 billion) and ensured the high brand recognition that underwrote its highly successful float onto the stock market.