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NAB Private & Institutional Wealth

DISCOVERY

Managing significant wealth is a serious and complex undertaking. We discovered the enabling, living role that wealth plays in the lives of high net worth families and in the life of the broader community.

BRAND STRATEGY

NAB Private & Institutional Wealth is about providing their clients with a personalised service and exclusive access to a range of specialist expertise from across all of the bank that will help clients manage and maximise their wealth by putting institutional scale and expertise to their advantage.

BRANDING ACTIVITY

A graphic language was created to express its exclusivity and match its visionary tone of voice. All the visual elements were designed to be adaptable across a wide-range of bespoke service communications – from foreign exchange strategies to philanthropic giving.

– Brand Strategy
– Visual Identity
– Communications Strategy
– Brand advertising
– Investor Communications.