We believe in the power of branding, and it’s ability to transform people and businesses.
When it comes to attracting, keeping, and inspiring people, money alone won’t do it. People want to be part of something that involves a cause; a purpose that offers people a chance to do work that makes a difference, and a “reason why” they should care.
They don’t want that cause to turn into the kind of predictable “mission statement” that plasters many a corporate boardroom wall. Along with the traditional [mechanical] bottom line, highly successful organisations have a second [humanistic/emotional] bottom line viz. a return on human investment that advances a larger purpose. A powerful cause that is both a magnet and a motivator.
Your BRAND is that powerful cause, that “reason why”, that meaning. Branding is the meaning-making machine that drives high employee fulfilment and engagement. Branding is the meaning-making machine that attracts customers and earns their trust and loyalty.
People will come and work for you not because they need a job, but because they believe what you believe. People will buy your products and services not because you have something they need or want, but because they believe what you believe.
And, as we all know, people who believe what you believe will walk to the end of the earth for you, no matter how much [or how little] you pay them to do it.